Keith Helfrich


Keith specializes in Visualization and Analytics using Tableau, Alteryx and R.  With a background in the design & management of traditional Business Intelligence landscapes, he comes to analytics with fifteen years in IT Infrastructure and traditional Business Intelligence. 

Keith has a BS in Decision and Information Sciences from the University of Florida and has led Tableau engagements most recently at Apple, Square, and You can find Keith on Twitter @keithhelfrich and he posts regularly to his data blog



Brian Biggs

A unique blend of technologist, data geek and practitioner of design-thinking, Brian’s sweet spot is using data to tell stories and discover new opportunities.  After holding senior finance and operations roles at world-class digital agencies, Brian shifted to product management and spent over a decade at startups building e-commerce and video products loved by consumers and used by top brands like The North Face, Vans, Reebok, NBC Universal and Fox. 

Always one to use data to improve his products through discovery, validation and optimization, Brian now dedicates himself to Tableau and data visualization full-time. He has a BS in Finance from San Diego State University. 

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Ruben Padron

With expertise in statistical analysis and data visualization, Ruben helps businesses mine, interpret, and take action based on vast amounts of data. With over 15 years in the analytics space as well as a masters level degree in Experimental Psychology from Universidad Catolica Andres Bello (Venezuela), his specialties include building out data solutions that guide and optimize product strategy, including user segmentation, lifetime value predictive modeling, and new user funnel optimization. His list of clients include online publishing platforms, mobile app developers, bio-tech firms, as well as online and mobile ad networks.