Keith Helfrich

Managing Director


Keith specializes in Visualization and Analytics at Apple using Tableau, Alteryx, and R. With a background in the design & management of traditional BI landscapes, Keith brings to data analytics now more than 20 years in the industry, with deep roots in IT Infrastructure and traditional Business Intelligence. Keith has a degree in Decision and Information Sciences from the University of Florida and has worked on Tableau engagements at Apple, Square, Salesforce and Keith is fluent in Spanish and has lived in Europe and Argentina.

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Sharon Resheff


Sharon is passionate about helping businesses make better decisions based on insights from their sales and marketing data. She has helped companies like Procter & Gamble and SanDisk to grow their revenue and bottom line by combining rigorous data analysis with sharp business acumen. Sharon currently works with Tableau and Alteryx to help teams at Apple to visualize their business KPIs. Sharon has a Masters in Finance from Tel Aviv University.

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Ryan Gensel


Ryan operates at the intersection of three domains: software development, management consulting and data visualization. As a former agency owner and application developer, Ryan delivered projects for American Express, Intel and NASA. He is an agency operations and project management expert: serving as a management consultant for more than one hundred US based advertising agencies. He is also Chief Architect of an analytics technology platform for professional services firms that visually trends the interrelationships between business strategy and operational performance. He is co-inventor of a Business Intelligence patent (pending) and his Tableau design is featured in “The Big Book of Dashboards”.

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Brian Biggs


A unique blend of technologist, data geek and practitioner of design-thinking: Brian’s sweet spot is using data to tell stories and discover new opportunities. After holding senior finance and operations roles at world-class digital agencies, Brian shifted to product management and spent over a decade at startups building e-commerce and video products loved by consumers and used by top brands like The North Face, Vans, Reebok, NBC Universal and Fox. Always one to use data to improve his products through discovery, validation and optimization, Brian now dedicates himself full-time to Tableau and data visualization. He has a BS in Finance from San Diego State University.

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