Jeremy Paytas

Jeremy is an Analytics Strategist providing analytics strategy and leadership. He is responsible for conceptual wire framing, overcoming technical and procedural hurdles, and integrating new features into reporting projects.

Applied Marketing Analytics (Graduate)
Created course through work experiences with a focus on data gathering, wrangling, analytics, and marketing applications through B2C and B2B lenses.

Data Visualization (Graduate and Undergraduate)
Developed course using resources from Few, Knaflic,and others to enable deep understanding of data visualization and interpretation through use cases and best practices.

Jeremy led a team of Business Intelligence Analysts and Data Scientists providing enterprise wide analytics and reporting services. Initiatives included establishing analytics best practices, standing up new reporting infrastructure, and advancing analytic capabilities. He laid the foundation for Data Literacy and improved operational procedures resulting in greater understanding and faster insights.

Jeremy led Hyland’s Marketing measurement as a senior leader of the Marketing Operations team. Responsibilities included utilizing disparate marketing data (Salesforce CRM, Pardot, Google Analytics, etc) to measure campaign performance and research customer behavior patterns. Jeremy facilitated work across multiple teams in order to discover never-before-seen insights and track down the ultimate Marketing measure - ROI.