
Jeremy Paytas
Analytics Strategist
Jeremy lives in Cleveland Ohio with his wife and four daughters. His hobbies include fishing, video games, basketball, learning, teaching, and spending time with family and friends.
Experience
Analytics Strategist
Action Analytics
March 2023 → Present
Jeremy is an Analytics Strategist providing analytics strategy and leadership. He is responsible for conceptual wire framing, overcoming technical and procedural hurdles, and integrating new features into reporting projects.
Adjunct Professor
Baldwin Wallace University
May 2019 → Present
Applied Marketing Analytics (Graduate)
Created course through work experiences with a focus on data gathering, wrangling, analytics, and marketing applications through B2C and B2B lenses.
Data Visualization (Graduate and Undergraduate)
Developed course using resources from Few, Knaflic,and others to enable deep understanding of data visualization and interpretation through use cases and best practices.
Manager, Enterprise Analytics
OverDrive
April 2021 → March 2023
Jeremy led a team of Business Intelligence Analysts and Data Scientists providing enterprise wide analytics and reporting services. Initiatives included establishing analytics best practices, standing up new reporting infrastructure, and advancing analytic capabilities. He laid the foundation for Data Literacy and improved operational procedures resulting in greater understanding and faster insights.
Senior Manager, Marketing Analytics
Hyland Software
April 2017 → April 2021
Jeremy led Hyland’s Marketing measurement as a senior leader of the Marketing Operations team. Responsibilities included utilizing disparate marketing data (Salesforce CRM, Pardot, Google Analytics, etc) to measure campaign performance and research customer behavior patterns. Jeremy facilitated work across multiple teams in order to discover never-before-seen insights and track down the ultimate Marketing measure - ROI.
Visual Information Design
Data Analytics Strategy and Execution
Data Visualization
Teaching and Mentoring
Education
Cleveland State University
Masters of Business Administration
Cleveland State University
Bachelors of Business Administration Marketing
Skills
B2B Marketing Strategy and Measurement
B2C Marketing Strategy and Measurement
Tableau Visualization
Tableau Server
Business Intelligence and Data Warehousing
Higher Education Teaching and Curriculum Creation
Analytics Strategy
Enterprise Systems Architecture
Program Managerment
Alteryx Designer
Social Network Analysis of Tableau Conference Twitter Activity
