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Jeremy Paytas

Analytics Strategist

Jeremy lives in Cleveland Ohio with his wife and four daughters. His hobbies include fishing, video games, basketball, learning, teaching, and spending time with family and friends.


Analytics Strategist

Action Analytics

March 2023 → Present

Jeremy is an Analytics Strategist providing analytics strategy and leadership. He is responsible for conceptual wire framing, overcoming technical and procedural hurdles, and integrating new features into reporting projects.

Adjunct Professor

Baldwin Wallace University

May 2019 → Present

Applied Marketing Analytics (Graduate)
Created course through work experiences with a focus on data gathering, wrangling, analytics, and marketing applications through B2C and B2B lenses.

Data Visualization (Graduate and Undergraduate)
Developed course using resources from Few, Knaflic,and others to enable deep understanding of data visualization and interpretation through use cases and best practices.

Manager, Enterprise Analytics


April 2021 → March 2023

Jeremy led a team of Business Intelligence Analysts and Data Scientists providing enterprise wide analytics and reporting services. Initiatives included establishing analytics best practices, standing up new reporting infrastructure, and advancing analytic capabilities. He laid the foundation for Data Literacy and improved operational procedures resulting in greater understanding and faster insights.

Senior Manager, Marketing Analytics

Hyland Software

April 2017 → April 2021

Jeremy led Hyland’s Marketing measurement as a senior leader of the Marketing Operations team. Responsibilities included utilizing disparate marketing data (Salesforce CRM, Pardot, Google Analytics, etc) to measure campaign performance and research customer behavior patterns. Jeremy facilitated work across multiple teams in order to discover never-before-seen insights and track down the ultimate Marketing measure - ROI.

Visual Information Design

Data Analytics Strategy and Execution

Data Visualization

Teaching and Mentoring


Cleveland State University

Masters of Business Administration

Cleveland State University

Bachelors of Business Administration Marketing


B2B Marketing Strategy and Measurement


B2C Marketing Strategy and Measurement


Tableau Visualization


Tableau Server


Business Intelligence and Data Warehousing


Higher Education Teaching and Curriculum Creation


Analytics Strategy


Enterprise Systems Architecture


Program Managerment


Alteryx Designer


Social Network Analysis of Tableau Conference Twitter Activity

Jeremy Paytas (Transparent)

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