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Keith Helfrich

Founder, Managing Director

Keith is the Founder and Managing Director of Action Analytics, an independent consultancy of industry-leading data and visualization experts, known as the Actionauts. It is there that he developed the Actological Approach™ to deliver nonlinear advancements in data informed decisioning.

"Not everything that counts can be counted."

Experience

Founder, Managing Director

Action Analytics

March, 2015 → Present

Keith is the Founder and Managing Director of Action Analytics, an independent consultancy of industry-leading data and visualization experts, known as the Actionauts. It is here that he developed the Actological Approach™ to deliver nonlinear advancements in data informed decisioning.

Analytics Lead

Environmental and Supply Chain Innovation @ Apple

April, 2021 → Present

Keith currently leads analytics strategy for 9 lines of business comprising Apple’s Environmental and Supply Chain Innovation program. He is a long time data coach to all of Apple, delivering a combination of deep expertise across multiple skill domains.

Tableau Enablement and Visualization

Global Business Intelligence @ Apple

Feb, 2014 → Apr, 2021

Principal on-premise consultant for Apple's Enterprise Tableau deployment. The largest Tableau Server footprint in the world. As a leader and cultivator of Apple’s central Tableau center of excellence, Keith catalyzed culture change and enabled both business and technology improvements across more than a dozen business units at Apple.

Services

Data Analytics Strategy and Execution

Keith weaves organizational Enterprise analytics into a consistent and strategic shared business reality at scale.

Data Literacy and Culture Building

Action Analytics APTITUDE is an eleven point framework for building a data literate and data centric organizational culture geared for strategy and analytics deployment at scale.

Visual Information Design

Keith builds advanced visual analytics tools that catalyze clearly actionable insight and enable confident business execution.

Education

University of Florida

Decision and Information Sciences

Stanford

Social and Economic Networks
Statistical Learning

Duke

Reasoning, Data Analysis, and Writing

Skills

Program Management

Advanced

Analytics Strategy

Advanced

Bespoke Tableau Visualization

Advanced

Alteryx Designer

Advanced

Visual Thinking

Advanced

Business Intelligence and Data Warehousing

Advanced

Workshops & Facilitation

Advanced

Tableau Server

Advanced

Enterprise Systems Architecture

Advanced

Social Network Analysis of Tableau Conference Twitter Activity

TC Twitter Networks
Build a Sustainable Analytics Strategy at Scale
One of the most sophisticated financial costing tools I’ve ever seen.
Senior ExecutiveFANG Company
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Connect with Keith